The author is explaining the global phenomenon of Sushi, where in the 1970s to the 1980s a distinct cuisine from a nation state rose up along with the said nation state to Global prominence and how it was not only a sign of that country’s importance but also a global system which several countries and people worldwide. And how this industry is now global, to sustain its domestic market, but spread further. Sushi’s original spread was a result of the great Japanese economic boom, Japan’s influence and interaction spread sushi everywhere as a proud exotic product of a resurrected dragon. Even today after Japan’s spectacular prolonged economic stagnation, sushi has remained and become a global cuisine.
The author details the chain of how of the sushi industry from the anxious Japanese buyers of Sushi in New England to the delicate fish farms of Spain, where the crop’s demand in Japan spread sushi with it and the industry’s centering on securing the most precious fish, Tuna. The Japanese fishing industry spread globally to guarantee its supplies of tuna, a fish that is the nation’s most popular and consumed fish. Sushi then grew in its reach by the virtue of Japan’s economic success, where Western businessmen were introduced to the cuisine. Sushi slowly rose in the global space brought over by entrepreneurs and customers intrigued at such cuisine.
Sushi has benefited greatly from globalization going from an isolated eccentric palette of the world’s strongest nation state to something that is only a quarter-mile walk from Sharp Lab. In the beginnings of history, things were at level of sealed nature within groups. But humans influence each other in many ways, from culture to government to technology. Culture itself is mechanism that is quite strange and overall hard to access. Sushi would not have spread globally had it not been for Global systems of disembeding mechanisms such as international trade, air travel, and the intertwined global economy. Sushi owes its spread it to international fishing laws and the post-war Japanese economic miracle. The business of Sushi is risky for profit as demonstrated in Spain can be lost because of freak nature or in New England by failure to catch fish. The system is one of trust, where fishermen are paid to raise or catch the fish, supervisors and buyers get the best fish, air travel to transport the fish, and the domestic Japanese industry to process the fish. Both Giddens and the author of this piece recognize that global systems one in which several parties are connected and trust each other are vital.
And finally, by the spread of any cultural aspect such as food or music, it is cashed in by diaspora or people who can fake being of that diaspora. In some cases the cultural aspect that has been transmuted and it doesn’t matter who is making the pizza, pizza is now something completely alien from its roots and instead is now considered part of the culture of where it was adopted.