In “Bollywood versus Hollywood”, Heather Tyrrell explains Hollywood’s attempt to become globalized. Its attempt was extremely unsuccessful when it tried to infiltrate Bollywood because the culture was already set in stone there. The presence of Bollywood and the difference in their movies prevented American movies from having any sort of success. This writing on globalization showed how hard it can be for something to become globalized. Media and movies in this case had the task of assimilating American culture into a completely different Indian culture. Nationalism had an obvious presence in this article “A recent Hindi film, Rock Dancer, starring Samantha Fox, British glamour model turned pop singer, singing all of her own songs in Hindi, received very little press attention and no commercial success” (Tyrrell, 376). The film bombed because the majority of the Hindi audience had never heard of Samantha Fox and thus were uninterested. They only want to be entertained by people indigenous to their country .
Difference in culture is the most difficult blockade to surpass in order to globalize. People within a community are often resistant to change, especially when that change is coming from outside of their group. I, along with many other people in the United States do not have interest in seeing a three hour Hindi film that consists of some songs and a couple dances, just like the Hindi masses don’t want to watch an American action movie. In Giddens’ talk about globalization, he defined it as “the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa” (Giddens, 64). Giddens’ definition of globalization directly conflicts with the expansion of Hollywood into Bollywood and until one of the two movie cultures changes, Hollywood will not be totally globalized. In reference to culture change, it is very difficult for that to happen. Revolutions need to occur for change to happen and those don’t happen in an instant. Also, India and America’s massive population make the odds of culture change even greater. The globalization of Hollywood does not look to be coming in the near future.