In her essay, Heather Tyrrell creates an imaginary battle between Bollywood and Hollywood. This battle essentially trickles down to Western and non-Western societies, or the United States and India. However, the battle seems aggressive and unnecessary. Tyrrell asks, “Is Bollywood named in imitation of Hollywood, or as a challenge to it?” Realistically, I think the answer is neither. I think outside societies need to simply appreciate and respect other societies ways. If this is an unacceptable and too amicable of an answer, then I change my answer to “imitation”. Imitation is the highest form of flattery; this non-Western country admired a very prominent aspect of our country. Cinema is culturally bred and acceptable in any part of the world, as it has been for centuries. The name of it should not be scrutinized so intensely. Hollywood is trying to dominate the world market, however, outside countries are no interested. India, in specific, rejects Hollywood imported creations for cultural reasons. This is somewhat proof that India/Bollywood is not “challenging” Hollywood, instead solely using it as an inspiration to create, improve, and enjoy their own form (Bollywood).
Although the author of Bollywood versus Hollywood frequently mentions the word “culture”, she rarely digs deeper into what it actually is to each opposing side. Evidently, culture plays a major role in this case of Bollywood versus Hollywood, so why is it not further investigated/discussed? Glidden’s would counter this argument by addressing this fact. It would be beneficial and enlightening to discuss the major differences between our cultures, especially in terms of entertainment. For example, Americans enjoy watching reality TV shows, like Real Housewives and shows like Jackass. Would Indians enjoy this, too? Although entertainment preferences like genres and so on vary among individuals, they seem to remain constant or common within societies due to culture. The author wraps up her essay by then questioning the level of sophistication of Western and non-Western audiences. Once again, the audiences are so different from each other that they can no be compared. I believe Giddens would further investigate the Indian culture to strengthen his argument of why Bollywood is different from Hollywood. As for myself, I would counter Tyrrell by making this “argument” more of a lighthearted analysis and comparison of each.
In terms of globalization, the media and entertainment business may be universally respected as an idea but ultimately sculpted to fit various societies. That being said, various societies should not be battling or competing, but instead, viewed as unique and fit for the given society. The downside of this idea is that the global economy will not benefit because it is so culturally rooted.